A collage with 3 squares and a skinny vertical rectangle shows two teachers working together, a light green box with a light bulb icon, and a dark green square with the text, "A community of experts."

A Fresh New Look, Inspired by Teachers

By Carrie K. Mijares 1 year ago

By

The TPT Manufacturer Design Staff

You might have observed we’ve been freshening items up currently

In excess of the past couple of months, the Brand Design team at TPT has been doing work to evolve our model. We began by reflecting on our present look and really feel and inquiring ourselves, “What’s doing the job? What do men and women bear in mind us for? What can we build on?” These questions established us in motion to explore a established of visuals that depict the TPT neighborhood and what we present: means, inspiration, and shared instructor wisdom.

A four section collage with the new TPT logo, the handwritten phrase "Teacher powered," school supplies against a green surface, and the phrase, "Educators are at the heart of everything we do."

When setting up our rebrand, we seemed to our group for inspiration

For us, we knew that what ever shades and visual factors we picked required to be motivated by our group and rooted in academics, since they are the coronary heart of our brand name. This by natural means led us to target on visible features influenced by the classroom.

Lively coloration

We set out to evolve our well-identified “TPT” inexperienced to be fresher and more eye-catching. Rounding out our palette are colors that evoke classroom things, like a inexperienced chalkboard, yellow #2 pencils, and a cobalt blue marker to title a several.

A brand color palette with the colors TPT Green, Chalkboard Green, Pencil Yellow, Periwinkle Crayon, Marker Blue, and Schooldesk Cream.

Sample engage in

Inside of the similar vein, we’ve reimagined common classroom patterns. Marble notebook handles, loose-leaf paper, acquainted grids, and playful dots and stripes present a perception of familiarity and warmth.

"Learning better together" against a college of different school-themed textures, including yellow graph paper, cream notebook paper, dark green polka dots, periwinkle lines, and a blue composition notebook cover.
Two vertical portrait modules, one dark green with a 5-star teacher resource review that says"Great refresher for my students!" with a thumbs up. The other has a periwinkle composition notebook pattern with a TPT School Access educator with the "resource licenses used" module and the stat, "12/170."

Graphical things that tutorial the journey 

Instructors deliver continuous direction to their learners — no matter whether it’s introducing new topics or encouraging them grasp a notion they are having difficulties with. Our gestural line is representative of that steadfast steering and path, weaving in and out of our models and grounding other visible components.

A portrait of Felicia, a 2nd Grade Teacher, is shown with the phrase, "Top tips for going back-to-school from teacher experts."

We have fond reminiscences of the notes, responses, solutions, and terms of encouragement that academics leave on university student operate. Influenced by these moments, handwritten motifs are sprinkled in to help emphasize an significant considered, supply route, or produce times of delight and authentic encouragement.

A portrait of a teacher in a yellow dress is shown against a pale pencil yellow background with the handwritten phrase, "teacher expert," circled and starred. On the other side is a cream module with a dark green tool tip that reads "Check this out! We've recently updated the way this feature works.
6 hand-drawn icons are shown in 2 rows against a TPT green background. Moving clockwise, there is a lightbulb, a group of resource pages, a student engaging with a screen for hybrid learning, two layer virtual documents, a school, and a secure lock.

Translating this to electronic

With these elements in head, we also refined our layout solution to how we existing ourselves on our web page.

We have extra far more respiration place by getting rid of visual clutter. By currently being selective about what we consist of and how often, we empower the visuals we do include to assist tutorial teachers and supply the most worth.

A new snippet from the refreshed TPT website is shown. The dark green section reads: "Tap into the power of teacher expertise" and has 4 stats listed below. They are: 7M+ teachers worldwide, 85% of educators in the U.S., 7M+ teacher created resources, and 1B+ resources downloaded. Below this is a partial view of the section "On your Wish List"

Symbolizing our genuine educator group

As a brand name, we have generally preserved that the finest way to authentically represent the TPT community is by that includes TPT’s lecturers and Trainer-Authors in photography.

We’ve extra a refreshing batch of images from our neighborhood for our rebrand that includes amazing educators and TPT methods. These images are all made to be authentic, partaking, and captured in serious classroom environments

An educator uses laptop and tablet devices in her classroom to teach the curriculum.
On the left, a white laptop is shown with other desk supplies, including a notebook, pencil, paper, water bottle, plant, and paperclip holder, against a cream background. On the right, two math worksheets are shown with scissors, crayons, paperclips, and a pencil against a periwinkle surface.

Graduating to an current identify and emblem

Related to how our original symbol displays two instructors forming an apple as they connect in excess of a source, the two Ts circling one particular a further in this logo are an expression of educators connecting and sharing their abilities. Via our new title and brand, we’re celebrating our background and looking ahead to how we’ll expand with each other in the long run.

Wanting forward

Right here at TPT, instructors are at the heart of all the things we do. As we set out to determine the visuals that characterize our manufacturer, that guided our innovative procedure. Thank you, lecturers, for giving so a great deal inspiration to us on this journey!

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